Fancy seeing you here

I'm Kim, a product designer with 4 years of experience in UX and Visual Design.

Curious and thoughtful, I craft user-centered, engaging designs that drive measurable results. With experience spanning multiple countries in both in-house and agency settings, I’ve tackled diverse challenges across industries

  • E-commerce, Fintech: Designing seamless experiences to enhance acquisition and conversions
  • B2B/ SaaS platforms: Enhancing financial experiences for food delivery vendors and optimizing rate management for freight forwarders.
  • Education + Healthcare: Crafting AI-based platforms to make learning more accessible, engaging.

I’m open to full-time and contract roles in Vancouver and willing to relocate.

My journey to design

My career path wasn’t linear, but creativity was always at its core. As a kid, I won awards for my doodles (though my childhood imagination didn’t always align with reality). I started my career as a banker, then moved to the Philippines as a digital marketer before rekindling my true passion in design.

Working with cross-functional teams, I realized my deep passion for design driven by an eye for aesthetics, curiosity, and a knack for problem-solving. I took the leap to become a UI/UX designer, where creativity, strategy, and empathy come together to craft meaningful, intuitive experiences that leave a lasting impact, whether on the web or beyond

when I'm not designing....

Coffee and Food
I'm a coffee lover and food enthusiast who enjoys discovering cozy local cafés and savoring a great cup of coffee. On weekends, you’ll often find me in the kitchen cooking Pho ("Fuh") or Vietnamese broken rice.

🎨 Illustration & 3D
I've always been passionate about art, spending my free time doodling and creating both on paper and digitally. Lately, exploring 3D design has become a fun way to boost my creativity and unwind.

✈️ Travel & Photography
Traveling and capturing the world's beauty has always been a dream. Experiencing different cultures has deepened my appreciation for diversity and new perspectives.

⛷️ Hiking and Skiing
After moving to B.C., I’ve developed a newfound appreciation for nature and currently taking up skiing, doing my best to avoid the muddy slopes!

My Design Principles

Curiousity

With enthusiasm and curiosity beyond design challenges, I believe in delving deeper into core problems, uncovering new possibilities, and ultimately enhancing the user experience.

Purposefulness

I strive to design with intention by asking the 5 Ws and one H, which informs my decisions for creating intuitive and understandable product experiences.

Optimism

Embracing the reality that nothing is flawless or truly finished, there will always be better solutions and room for growth and improvement in design and life.

Experience

Product (UI/UX) Designer  @Hatchead

Aug 2023 - Now

I crafted impactful digital experiences across diverse industries and audiences, spanning both B2B and B2C platforms. From optimizing workflows in freight management to enhancing patient engagement in consumer apps and patient management systems, my work bridges business goals with intuitive, high-quality design

Product (UI/UX) Designer  @Netguru

Oct 2022 - Jun 2023

I crafted meaningful products and experiences throughout the entire project cycle, ranging from ideation to completion, for various clients such as Delivery Hero, Merck Electronics, and Qi Group. Additionally, I actively contribute to the UX Workshop Area, where I facilitate and co-host workshops focused on product design and user experience.

Senior Interaction Designer  @Vivaldi

May 2022 - Sep 2022

I collaborated with the lead designer to build high-fidelity mockups and prototypes for a new AI-based educational platform dedicated to sonographers. The platform's objective was to assess skillsets and provide certification. In addition, I facilitated design reviews with stakeholders and successfully delivered key features.

UI/UX Designer  @GammaInteractive

May 2021 - May 2022

I led User Research to conduct NPS, User Index survey, product audit. I designed, prototyped and shipped features including new payment methods, In-App OTP, App Revamp. Besides, I initiated and led Design Ops in several projects, including the transition from Adobe XD to Figma, design system governance, and the introduction of the Design Thinking framework. These efforts were aimed at ensuring high-quality output and efficient processes within the Design team.

Skills

Design —

Design System

UX Design

UI Design

User Research

Prototyping

Product Thinking

Visual Design

Tools —

Adobe CC

Airtable

Figma

Framer

Sketch

Miro

Protopie

Webflow

Technical —

HTML

CSS

Personal —

Collaboration

Storytelling

Workshop

Design Critique

Design Ops